YETI
insider transactionsYETI Holdings, Inc. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
No open-market buys or sells this period. The trades below are grants, option exercises and gifts, which carry no market price.
Net buy / sell volume
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Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
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Grant·A
Director
$18.5K
793 sh · $23.31
Own +10%
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Grant·A
Director
$185.0K
7.9K sh · $23.31
Own New
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Grant·A
Director
$0
131.6K sh
Own New
-
Exercise·M
Director
$0
182.9K sh
Own New
-
Exercise·M
Director
—
182.9K sh
Own +345%
-
Grant·A
Director
$0
6.2K sh
Own +63%
-
Grant·A
Director
$0
9.1K sh
Own +15%
-
Grant·A
Director
$0
3.7K sh
Own +11%
-
Grant·A
Director
$0
3.7K sh
Own +9%
-
Grant·A
Director
$0
2.8K sh
Own +8%
-
Grant·A
Director
$0
3.7K sh
Own +21%
-
Grant·A
Director
$0
3.7K sh
Own +26%
-
Grant·A
Director
$0
3.7K sh
Own +63%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| May 14, 2026 | Mary Lou Kelley | Grant A | 793 | $18.5K |
| May 14, 2026 | Mary Lou Kelley | Grant A | 7.9K | $185.0K |
| May 12, 2026 | Alison Dean | Grant A | 131.6K | $0 |
| May 11, 2026 | Alison Dean | Exercise M | 182.9K | $0 |
| May 11, 2026 | Alison Dean | Exercise M | 182.9K | — |
| May 7, 2026 | Jan Magnus Welander | Grant A | 6.2K | $0 |
| May 7, 2026 | Robert K Shearer | Grant A | 9.1K | $0 |
| May 7, 2026 | Dustan E Mccoy | Grant A | 3.7K | $0 |
| May 7, 2026 | Mary Lou Kelley | Grant A | 3.7K | $0 |
| May 7, 2026 | Mary Lou Kelley | Grant A | 2.8K | $0 |
| May 7, 2026 | Alison Dean | Grant A | 3.7K | $0 |
| May 7, 2026 | Elizabeth L Axelrod | Grant A | 3.7K | $0 |
| May 7, 2026 | Arne Arens | Grant A | 3.7K | $0 |
About YETI insider trading
This page tracks insider transactions for YETI Holdings, Inc. (YETI) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.