YETI
insider transactionsYETI Holdings, Inc. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
No open-market buys or sells this period. The trades below are grants, option exercises and gifts, which carry no market price.
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
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Grant·A
Director
$18.5K
793 sh · $23.31
Own +10%
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Grant·A
Director
$185.0K
7.9K sh · $23.31
Own New
-
Grant·A
Director
$0
131.6K sh
Own New
-
Exercise·M
Director
$0
182.9K sh
Own New
-
Exercise·M
Director
—
182.9K sh
Own +345%
-
Grant·A
Director
$0
6.2K sh
Own +63%
-
Grant·A
Director
$0
9.1K sh
Own +15%
-
Grant·A
Director
$0
3.7K sh
Own +11%
-
Grant·A
Director
$0
3.7K sh
Own +9%
-
Grant·A
Director
$0
2.8K sh
Own +8%
-
Grant·A
Director
$0
3.7K sh
Own +21%
-
Grant·A
Director
$0
3.7K sh
Own +26%
-
Grant·A
Director
$0
3.7K sh
Own +63%
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Other·F
President and CEO
$478.2K
10.5K sh · $45.44
Own -2%
-
Other·F
President and CEO
$79.7K
1.8K sh · $45.44
Own -0%
-
Other·F
SVP, Supply Chain & Operations
$27.6K
607 sh · $45.44
Own -1%
-
Other·F
SVP, CLO and Secretary
$24.8K
546 sh · $45.44
Own -1%
-
Grant·A
Scott C Bomar KEY
SVP, CFO and Treasurer
$0
55.3K sh
Own +276%
-
Grant·A
Scott C Bomar KEY
SVP, CFO and Treasurer
$0
20.0K sh
Own New
-
Grant·A
President and CEO
$0
30.6K sh
Own +7%
-
Other·F
President and CEO
$3.0M
63.1K sh · $47.68
Own -11%
-
Grant·A
President and CEO
$0
160.4K sh
Own +63%
-
Other·F
CFO
$387.0K
8.1K sh · $47.68
Own -8%
-
Grant·A
CFO
$0
20.5K sh
Own +38%
-
Grant·A
SVP, Supply Chain & Operations
$0
11.0K sh
Own +26%
-
Other·F
SVP, Supply Chain & Operations
$350.8K
7.4K sh · $47.68
Own -15%
-
Grant·A
SVP, Supply Chain & Operations
$0
16.6K sh
Own +51%
-
Grant·A
SVP, CLO and Secretary
$0
7.5K sh
Own +10%
-
Other·F
SVP, CLO and Secretary
$313.3K
6.6K sh · $47.68
Own -7%
-
Grant·A
SVP, CLO and Secretary
$0
16.6K sh
Own +30%
-
Other·F
President and CEO
$98.1K
2.0K sh · $48.01
Own -1%
-
Other·F
President and CEO
$184.2K
3.8K sh · $48.01
Own -1%
-
Other·F
CFO
$35.9K
748 sh · $48.01
Own -1%
-
Other·F
CFO
$72.2K
1.5K sh · $48.01
Own -3%
-
Other·F
SVP, Supply Chain & Operations
$31.4K
653 sh · $48.01
Own -2%
-
Other·F
SVP, Supply Chain & Operations
$75.1K
1.6K sh · $48.01
Own -5%
-
Other·F
SVP, CLO and Secretary
$27.3K
569 sh · $48.01
Own -1%
-
Other·F
SVP, CLO and Secretary
$56.9K
1.2K sh · $48.01
Own -2%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| May 14, 2026 | Mary Lou Kelley | Grant A | 793 | $18.5K |
| May 14, 2026 | Mary Lou Kelley | Grant A | 7.9K | $185.0K |
| May 12, 2026 | Alison Dean | Grant A | 131.6K | $0 |
| May 11, 2026 | Alison Dean | Exercise M | 182.9K | $0 |
| May 11, 2026 | Alison Dean | Exercise M | 182.9K | — |
| May 7, 2026 | Jan Magnus Welander | Grant A | 6.2K | $0 |
| May 7, 2026 | Robert K Shearer | Grant A | 9.1K | $0 |
| May 7, 2026 | Dustan E Mccoy | Grant A | 3.7K | $0 |
| May 7, 2026 | Mary Lou Kelley | Grant A | 3.7K | $0 |
| May 7, 2026 | Mary Lou Kelley | Grant A | 2.8K | $0 |
| May 7, 2026 | Alison Dean | Grant A | 3.7K | $0 |
| May 7, 2026 | Elizabeth L Axelrod | Grant A | 3.7K | $0 |
| May 7, 2026 | Arne Arens | Grant A | 3.7K | $0 |
| Feb 24, 2026 | Matthew J Reintjes KEY | Other F | 10.5K | $478.2K |
| Feb 24, 2026 | Matthew J Reintjes KEY | Other F | 1.8K | $79.7K |
| Feb 24, 2026 | Martin Duff | Other F | 607 | $27.6K |
| Feb 24, 2026 | Bryan C. Barksdale | Other F | 546 | $24.8K |
| Feb 23, 2026 | Scott C Bomar KEY | Grant A | 55.3K | $0 |
| Feb 23, 2026 | Scott C Bomar KEY | Grant A | 20.0K | $0 |
| Feb 20, 2026 | Matthew J Reintjes KEY | Grant A | 30.6K | $0 |
| Feb 20, 2026 | Matthew J Reintjes KEY | Other F | 63.1K | $3.0M |
| Feb 20, 2026 | Matthew J Reintjes KEY | Grant A | 160.4K | $0 |
| Feb 20, 2026 | Michael John Mcmullen KEY | Other F | 8.1K | $387.0K |
| Feb 20, 2026 | Michael John Mcmullen KEY | Grant A | 20.5K | $0 |
| Feb 20, 2026 | Martin Duff | Grant A | 11.0K | $0 |
| Feb 20, 2026 | Martin Duff | Other F | 7.4K | $350.8K |
| Feb 20, 2026 | Martin Duff | Grant A | 16.6K | $0 |
| Feb 20, 2026 | Bryan C. Barksdale | Grant A | 7.5K | $0 |
| Feb 20, 2026 | Bryan C. Barksdale | Other F | 6.6K | $313.3K |
| Feb 20, 2026 | Bryan C. Barksdale | Grant A | 16.6K | $0 |
| Feb 17, 2026 | Matthew J Reintjes KEY | Other F | 2.0K | $98.1K |
| Feb 17, 2026 | Matthew J Reintjes KEY | Other F | 3.8K | $184.2K |
| Feb 17, 2026 | Michael John Mcmullen KEY | Other F | 748 | $35.9K |
| Feb 17, 2026 | Michael John Mcmullen KEY | Other F | 1.5K | $72.2K |
| Feb 17, 2026 | Martin Duff | Other F | 653 | $31.4K |
| Feb 17, 2026 | Martin Duff | Other F | 1.6K | $75.1K |
| Feb 17, 2026 | Bryan C. Barksdale | Other F | 569 | $27.3K |
| Feb 17, 2026 | Bryan C. Barksdale | Other F | 1.2K | $56.9K |
About YETI insider trading
This page tracks insider transactions for YETI Holdings, Inc. (YETI) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.