BZUN
insider transactionsBaozun Inc. — buys & sells by directors, officers and 10% owners A shareholder owning more than 10% of the company. Must report trades, but usually a weaker signal than an officer or director. (SEC Form 4).
Cluster buy signal: Multiple insiders at the same company buying around the same time — often a stronger signal than a single buy. 2 different insiders made open-market purchases in the last 90 days, totalling $1.1M.
Net shares · 90d
+434.6K
434.6K buy · 0 sell
Net value · 90d
$1.1M
$1.1M in · $0 out
Sentiment · 90d
Net buying
100% buying · 0% selling
Open-market trades · 90d
34
434.6K buy · 0 sell
Net buy / sell volume
Not enough data to chart yet.
Tap or hover the chart for daily net volume. Green = net buying, red = net selling.
All transactions
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Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$27.2K
10.0K sh · $2.72
Own +1%
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Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$27.9K
10.0K sh · $2.79
Own +1%
-
Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$27.2K
10.0K sh · $2.72
Own +1%
-
Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$26.7K
10.0K sh · $2.67
Own +1%
-
Buy·P
Chief Strategy Officer
$48.4K
18.0K sh · $2.69
Own +10%
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Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$26.4K
10.0K sh · $2.64
Own +1%
-
Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$27.2K
10.0K sh · $2.72
Own +1%
-
Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$27.7K
10.0K sh · $2.77
Own +1%
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Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$26.5K
10.0K sh · $2.65
Own +1%
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Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$26.7K
10.0K sh · $2.67
Own +1%
-
Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$26.3K
10.0K sh · $2.63
Own +1%
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Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$26.9K
10.0K sh · $2.69
Own +1%
-
Buy·P
Chief Strategy Officer
$54.0K
20.0K sh · $2.70
Own +12%
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Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$27.3K
10.0K sh · $2.73
Own +1%
-
Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$25.7K
10.0K sh · $2.57
Own +1%
-
Buy·P
Chief Strategy Officer
$49.9K
19.5K sh · $2.56
Own +13%
-
Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$25.6K
10.0K sh · $2.56
Own +1%
-
Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$25.8K
10.0K sh · $2.58
Own +1%
-
Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$25.5K
10.0K sh · $2.55
Own +1%
-
Buy·P
Chief Strategy Officer
$25.5K
10.0K sh · $2.55
Own +7%
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Grant·A
Director
$0
42.0K sh
Own +81%
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Grant·A
Director
$0
24.0K sh
Own +143%
-
Grant·A
Director
$0
42.0K sh
Own +250%
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Grant·A
Director
$0
42.0K sh
Own +250%
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Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$50.2K
16.0K sh · $3.14
Own +1%
-
Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$49.7K
17.5K sh · $2.84
Own +1%
-
Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$29.8K
11.0K sh · $2.71
Own +1%
-
Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$30.2K
11.5K sh · $2.63
Own +1%
-
Buy·P
Chief Strategy Officer
$27.6K
11.1K sh · $2.49
Own +9%
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Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$30.0K
12.1K sh · $2.48
Own +1%
-
Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$30.1K
12.4K sh · $2.43
Own +1%
-
Buy·P
Chief Strategy Officer
$12.9K
5.4K sh · $2.40
Own +4%
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Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$30.1K
11.7K sh · $2.58
Own +1%
-
Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$29.9K
11.6K sh · $2.58
Own +1%
-
Buy·P
Chief Strategy Officer
$78.5K
30.9K sh · $2.54
Own +34%
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Buy·P
Wenbin Qiu KEY
Chief Executive Officer
$30.1K
12.0K sh · $2.51
Own +1%
-
Buy·P
Chief Strategy Officer
$74.0K
30.0K sh · $2.47
Own +49%
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Buy·P
Chief Strategy Officer
$33.6K
14.0K sh · $2.40
Own +30%
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Grant·A
Yanjie Zhu KEY
Chief Financial Officer
$0
300.0K sh
Own +225%
| Date▾ | Insider | Type | Shares | Value |
|---|---|---|---|---|
| Jun 16, 2026 | Wenbin Qiu KEY | Buy P | 10.0K | $27.2K |
| Jun 15, 2026 | Wenbin Qiu KEY | Buy P | 10.0K | $27.9K |
| Jun 12, 2026 | Wenbin Qiu KEY | Buy P | 10.0K | $27.2K |
| Jun 11, 2026 | Wenbin Qiu KEY | Buy P | 10.0K | $26.7K |
| Jun 11, 2026 | Junhua Wu | Buy P | 18.0K | $48.4K |
| Jun 10, 2026 | Wenbin Qiu KEY | Buy P | 10.0K | $26.4K |
| Jun 9, 2026 | Wenbin Qiu KEY | Buy P | 10.0K | $27.2K |
| Jun 8, 2026 | Wenbin Qiu KEY | Buy P | 10.0K | $27.7K |
| Jun 5, 2026 | Wenbin Qiu KEY | Buy P | 10.0K | $26.5K |
| Jun 4, 2026 | Wenbin Qiu KEY | Buy P | 10.0K | $26.7K |
| Jun 3, 2026 | Wenbin Qiu KEY | Buy P | 10.0K | $26.3K |
| Jun 2, 2026 | Wenbin Qiu KEY | Buy P | 10.0K | $26.9K |
| Jun 1, 2026 | Junhua Wu | Buy P | 20.0K | $54.0K |
| Jun 1, 2026 | Wenbin Qiu KEY | Buy P | 10.0K | $27.3K |
| May 29, 2026 | Wenbin Qiu KEY | Buy P | 10.0K | $25.7K |
| May 28, 2026 | Junhua Wu | Buy P | 19.5K | $49.9K |
| May 28, 2026 | Wenbin Qiu KEY | Buy P | 10.0K | $25.6K |
| May 27, 2026 | Wenbin Qiu KEY | Buy P | 10.0K | $25.8K |
| May 26, 2026 | Wenbin Qiu KEY | Buy P | 10.0K | $25.5K |
| May 26, 2026 | Junhua Wu | Buy P | 10.0K | $25.5K |
| May 21, 2026 | Changqing Ye | Grant A | 42.0K | $0 |
| May 21, 2026 | Bin Yu | Grant A | 24.0K | $0 |
| May 21, 2026 | Hsien-Chieng Steve Hsia | Grant A | 42.0K | $0 |
| May 21, 2026 | Yiu Pong Chan | Grant A | 42.0K | $0 |
| Apr 17, 2026 | Wenbin Qiu KEY | Buy P | 16.0K | $50.2K |
| Apr 16, 2026 | Wenbin Qiu KEY | Buy P | 17.5K | $49.7K |
| Apr 15, 2026 | Wenbin Qiu KEY | Buy P | 11.0K | $29.8K |
| Apr 14, 2026 | Wenbin Qiu KEY | Buy P | 11.5K | $30.2K |
| Apr 13, 2026 | Junhua Wu | Buy P | 11.1K | $27.6K |
| Apr 13, 2026 | Wenbin Qiu KEY | Buy P | 12.1K | $30.0K |
| Apr 10, 2026 | Wenbin Qiu KEY | Buy P | 12.4K | $30.1K |
| Apr 10, 2026 | Junhua Wu | Buy P | 5.4K | $12.9K |
| Apr 9, 2026 | Wenbin Qiu KEY | Buy P | 11.7K | $30.1K |
| Apr 8, 2026 | Wenbin Qiu KEY | Buy P | 11.6K | $29.9K |
| Apr 8, 2026 | Junhua Wu | Buy P | 30.9K | $78.5K |
| Apr 7, 2026 | Wenbin Qiu KEY | Buy P | 12.0K | $30.1K |
| Apr 2, 2026 | Junhua Wu | Buy P | 30.0K | $74.0K |
| Mar 31, 2026 | Junhua Wu | Buy P | 14.0K | $33.6K |
| Mar 30, 2026 | Yanjie Zhu KEY | Grant A | 300.0K | $0 |
About BZUN insider trading
This page tracks insider transactions for Baozun Inc. (BZUN) reported to the U.S. Securities and Exchange Commission on Form 4. Corporate insiders — directors, executive officers and beneficial owners of more than 10% of the stock — must disclose their trades within two business days. Open-market purchases (code P) and sales (code S) made at the insider's discretion are the most-watched opportunistic signals, while awards (A), option exercises (M) and tax-withholding (F) reflect compensation rather than conviction. Trades marked 10b5-1 were made under a pre-arranged plan and are considered routine. A cluster buy — several insiders buying within a short window — is historically a stronger bullish indicator than any single trade.